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Resume

Experience

May 2022 - Present

Director @ The Founder Challenge

  • Created and led an on-campus co-curricular program at NYU that supports over 25 student entrepreneurs and startups. Led weekly meetings, met with individual members to provide mentorship and guidance on their ventures.

  • Designed and created the Founder Challenge website, developed a research-backed entrepreneurial ethos and culture of bias-towards-action, method agnosticism, and process-over-product to motivate students to pursue entrepreneurship.

April 2022 - Present

Co-founder @ UserFriendly

  • Engaged in ethnographic research and design thinking processes to develop insights around recreational drug use and the fentanyl epidemic. Awarded Stern Social Venture Stipend to pursue a socially impactful business model.

  • Ideated and prototyped a handheld drug-testing device that solves customer pain points.

  • Created a brand and website for our product, launched a marketing campaign and website to create demand.

Jan. 2022 - Jan. 2023

Strategy Intern @ Marine Snow

  • Conducted over 50 interviews with Marine Snow users and potential customers to learn about their experience with the app and music streaming preferences and needs. Designed email campaigns to incentivize users to participate. Provided strategic recommendations to the company founder and designers based on our findings.

  • Worked with the intern team to draft a college radio community go-to-market strategy, presented our strategy to the company founder. Implemented strategy to onboard hundreds of college students across the nation.

Education

May 2023

New York University, Leonard N. Stern School of Business | B.S. in Business

Bachelor of Science, Major in Marketing and Entrepreneurship, Minor in Business of Entertainment, Media, and Technology

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Relevant Coursework: Managing Creative Content Development, Patterns of Entrepreneurship, Digital Marketing, NYC Entrepreneurship Lab, Digital Business Strategy, Lean Startup Lab, Strategies for Independent Production, Business of Producing, Producing for Television, Entertainment and Media Industries

Skills
& Expertise

  • Design thinking, creative problem solving

  • Product development

  • User research and testing

  • Lean startup, venture strategy

  • Digital marketing

  • Competitor analysis and market research

  • Project management

    Pitches, look books, and project development

  • Creative writing

  • Figma, Wix, Canva, Webflow

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